Best Ways to Run Effective LinkedIn Ads
Business ties have been strengthened and established because to LinkedIn. The site, which boasts over 575 million professionals, offers chances for businesses to flourish. The ideal medium for B2B companies aiming to increase brand recognition is LinkedIn. Here are 9 pointers to help you run successful ads on the business network.
Choose an Appropriate Ad Format
You may identify the kind of advertisement material that resonates most strongly with your audience by experimenting with different ad forms. On LinkedIn, there are three different categories of ads:
Sponsored Content blends in with the other items in a user’s feed and looks to be a native post. The benefit of using sponsored content is that it seamlessly integrates with other content that users like seeing, preventing disruption of the user experience. Because it will show up on the user’s news feed for them to interact with, this advertisement is best used to increase engagement.
By sending them personalised messages right to their inbox, Sponsored InMail interacts with users directly. The optimal time to use this advertisement is when you want to promote a call to action or increase website traffic. This can be accomplished by including a call to action button or a connection to your website in your InMail message.
LinkedIn conversion tracking reveals whether or not your LinkedIn advertising are generating leads for your company. This function displays the click-through conversions from LinkedIn to your website.
You may track a variety of LinkedIn conversions with the conversion tracking function, including leads, purchases, add to carts, and app installs.
Using advanced targeting options
The ‘Matched Audiences’ tool on LinkedIn focuses on people you already know. The Matched Audiences functionality targets audiences with account, contact, and website targeting using the data you currently have.
Let’s examine the three targeting skills in more detail:
Website retargeting: The Insight Tag feature of LinkedIn records visitors to your website and analyses demographic information such the visitor’s job title, company size, and company.
Targeting contacts in your email list includes LinkedIn users. Depending on what stage of the sales funnel each of your clients is at, you may adjust your adverts accordingly. This function is useful for contacting lost users who have experienced churn as well.
LinkedIn advertisements can enhance your sales by connecting you with influential people in important industries. Beam.city DNA uses AI to help you reach your perfect target group quickly and continuously monitor your campaigns. Visit us for a meeting to learn more!